Looking for more information about hashtags, what they are and how to use them? Check out this blog post.
The use of hashtags in social networks like Instagram, Twitter, Google+ and so on is very popular, and – when used correctly- hashtags can be a very efficient way of getting more readers and viewers to check out your content.
But there are some pitfalls you should be aware of before you start tagging away – here are my top 5 hashtag mistakes:
- Hashtagging every word
You probaply seen this on Instagram and might have wondered if it is a good idea? It’s not. The point of adding a hashtag is to make your picture searchable and easy to find for people looking for that particular topic.
Turning every word into an hashtag is pointless – have you ever searched for #is #and #a ? No? Nobody else either… Instagram allows 50tags per picture (which I think is plenty), make sure to add tags that people actually search for and don’t “waste” tags on these words no one searches for.
- Hashtags on Facebook
Not many hashtags fails set me off like hashtags on Facebook! It has no purpose (hashtags are not searchable on FB!) and just screams “I have no clue what the #s mean!”
(If you share photos from Instagram on FB, tags are ok – as it is clear that they are added in a setting where they have a value and purpose)
- Adding hashtags that are not relevant for the picture.
In an attempt to get more IG likes and followers, some people add popular tags that are not relevant for the picture. I don’t think this is a very smart strategy, personally I get irritated when I search for a topic and a lot of the pictures that show up are off-topic. , this does make me hit “unfollow” rather than like. So this strategy is definitely not working on me – how about you?
- Special Charaters
Double Check that your hashtags are working (highlighted like hyperlinks and click able), some special characters are not supported. For instans, “+”, “&” “?” and so one are not supported on Instagram.
- Hashtags on private profiles
Hashtags from private Instagram or Twitter accounts are only searchable for your friends, so unless you have a really big follower base, there is not really any reason for adding hashtags to your photos – your friends will probably see them anyway. An exception is If you and your friend made your own hashtag for a party, wedding or vacation trip e.g.
What do you think are the biggest hashtag mistakes out there?