Have you tried QR codes yet? They are 2D codes you can make and read with e.g. your smart phone (lots of free apps available!). The potential is huge: It is a quick transfer from paper to web, offers a creative new marketing channel and is an easy way to get more information in to less space. I added a code to my CV directing the viewer to my LinkedIn profile:
Next I’m thinking about adding a code to my business card, linking to my CV, this blog or both. Easy peasy fix for space shortage!:-)
QR codes have started popping up is ads too, often relating to the sender in a very creative way. Like this ad from Seat:
Starbucks is always fast adapting to new trends:
The famous I heart NY slogan has been alternated in so many ways, it was about time it was offered in QR style too!