Brands on Pinterest

When it comes to social networks, Pinterest is predicted to be the Next Big Thing. The interest for the virtual pin-boards are growing fast, according to the number of unique visitors increased by 429 percent(!) from September to December 2011. Pinterest has become a popular tool to generate traffic back to your web page. According to Mashable, Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined. As an effect, brands are starting to embrace Pinterest, making their own boards and engaging in pin-sharing activities with their customers and fans.

The high-end department store Nordstrom is one of them, pinning pictures of the latest news in the stores and watching the followers re-pinning and spreading their favorites.

Whole Living magazine is using Pinterest to create awareness around their publications and promoting a health lifestyle pinning pictures of shakes, smoothies and other healthy treats.

The online influence measurement company Klout is embracing Pinterest in a fun and casual way, combining pins of Klout Infograpics and Klout Perks with pictures from the office (pins of what the Klout team had for lunch included).

My personal Pinterest favorite, the fabulous fashionista Nina Garcia is doing a great job building her personal brand on Pinterest, sharing the latest trends and personal fashion favorites.

Which brands do you follow on Pinterest and why?


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