Pinterest Contests: Pin It To Win It!

Pinterest can be used in many ways, Live pinning from events, daydreaming, planning your vacation , organizing your life and much much more. One great use case for businesses and brands on Pinterest, is arranging contests.

There are lots of ways to throw a Pinterest contest, such as encouraging people to “repin to win” or upload their own pictures, introducing special hashtags and shared board or appealing to peoples adventurous side with puzzles and quests. Here are a few examples of how different brands have arranged a Pinterest competition:

The fashion brand Guess turned Pinterest users boards into campaign ads by encouraging them to style their boards and making them fit for the spring season.

Similar contests have been held by Ann Taylor, Pottery Barn and several other brands.

Pinterest contests are not only for clothes and fashion brands: Confused — a U.K. insurance comparison website recently held a “driving-in-heels” competition on Pinterest, encouraging people to pin pictures of the crazies shoes worn while driving a car.

Also car companies can launch successful and creative Pinterest competitions, as Peugeot did with their puzzle competition:

Peugeot invites people to complete the puzzles by participating in a quest for the missing pieces at the companies web pages (and hence driving more traffic to their pages):

You can create similar puzzles, by following Mashable’s guide to “hack” your Pinterest boards.

Have you participated in a Pinterest contest?

5 Comments (+add yours?)

  1. blogonvaal
    Nov 07, 2012 @ 10:47:07

    Currently in process of planning a Pinterest contest. This post is definitely of great assistance. Thank you!

    Reply

  2. Trackback: How to Host an Instagram Contest « MarianneGranum.Com

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