If you’re on Instagram, you have probably noticed that there are several Hashtag strategies (just like Twitter, IG lets you lable your pictures using the # icon , this makes it both searchable and says something about the picture) out there. Some people don’t use any, others use too many ( e.g. #Take #a #look #at #the #pink #dress #I #bought #today) and others again highlight a few ( e.g. Take a look at the #pink #dress I bought today).
In my opinion, the last strategy is most valuable. Although I’m not a fan of the strategy of using a # in front of every word, I can see a big boost in the number of likes / hearts when I add a couple of tags to my pictures.
My top ways of using hashtags on Instagram:
* Hashtags are a great way of spreading your pictures, as they make your pictures more visible and findable for people with the same interest.
* Capture / communicate the feeling you had when taking the picture.
* Enter a competition – Lots of brands /companies have their own IG account, host competitions and encourage people to add their tag(s) when uploading a suitable picture.
* As part of an event – similar to live-Tweeting and live-pinning, IG can be used to spread information about events as they are happening. E.g. I see a lot of people now making a hashtag for their wedding.
How to you use hashtags on Instagram?
P.S. Wondering if you are an Instagram addict? See the signs here.