Instagram Hashtags – How does it work and why should you use them?

If you’re on Instagram, you have probably noticed that there are several Hashtag strategies (just like Twitter, IG lets you lable your pictures using the # icon , this makes it both searchable and says something about the picture) out there.  Some people don’t use any, others use too many ( e.g. #Take #a #look #at #the #pink #dress #I #bought #today) and others again highlight a few ( e.g. Take a look at the #pink #dress I bought today).

In my opinion, the last strategy is most valuable. Although I’m not a fan of the strategy of using a # in front of every word, I can see a big boost in the number of likes / hearts when I add a couple of tags to my pictures.

My top ways of using hashtags on Instagram:
* Hashtags are a great way of spreading your pictures, as they make your pictures more visible and findable for people with the same interest.
* Capture / communicate the feeling you had when taking the picture.
* Enter a competition – Lots of brands /companies have their own IG account, host competitions and encourage people to add their tag(s) when uploading a suitable picture.
* As part of an event – similar to live-Tweeting and live-pinning, IG can be used to spread information about events as they are happening. E.g. I see a lot of people now making a hashtag for their wedding.

How to you use hashtags on Instagram?

P.S. Wondering if you are an Instagram addict? See the signs here.


13 Comments (+add yours?)

  1. realmiliponce
    Sep 11, 2012 @ 09:28:28

    Reblogged this on Mili Ponce's Blog.


  2. Mona
    Sep 26, 2012 @ 10:03:32

    Hehe, tror nok ikke alle har skjønt helt konseptet med hashtags. De nesten spammer bildene sine med #’tags og ord. Men det er jeg syns er lurt med #’tags er at man kan kategorisere bildene sine. Man finner gjerne en kategori som man får ha nesten for seg selv også. Ikke dumt for de som har bedrifter eller merkevarer de ønsker å fremme.


    • Marianne
      Sep 28, 2012 @ 06:41:28

      Ja, mange som tagger hvert eneste ord!;) Gjelder å finne de som folk søker opp og som sier noe om bildet, mener jeg. Helt enig, bedrifter og merker har mange muligheter ved bruk av tags. Ser en del bruker det til konkurranser osv, men fortsatt mange ikke tar det i bruk. Særlig norske bedrifter / merker kan bli flinkere til å ta i bruk IG ( og tags generelt). Vet ikke om mange norske bedrifter på IG i alle fall. Følger du noen som gjør det bra?


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  6. Marcella
    Feb 25, 2013 @ 17:58:14

    I do not use #’s enough, because like you I find them somewhat irriating when overused. But you’ve got a point– they do make one’s work more searchable these days. Thanks for the nudge 😉


    • Marianne
      Feb 27, 2013 @ 11:52:32

      I have a love-hate relationship to hashtags myself. They can be very useful when used right and very annoying when used too much, balance is key I think! 🙂

      Thanks for stopping by my blog, have a nice day! 🙂


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