Social Technographic Tool From Forrester

The Social Technographic Tool from Forrester provides valuable data about the social media activity level of your target group(s). The tool rates activity level based on these categories:

*Creators – publish blogs, web pages, upload videos or audio or post articles or stories
*Critics – who post ratings / reviews of products or services, comment on another blog, contribute to online forums or contribute to or edit articles in a wiki
*Collectors – who use RSS feeds, vote for websites online or add tags to web pages or photos.
*Joiners – those that maintain a social network profile or visit social networking sites.
*Spectators – who read blogs, listen to podcasts, watch video from other users, read online forums, read customer ratings and reviews and read tweets.
*Inactives – none of the above and not involved in Social Media.

The tool lets you do searches based on age, gender and location. Click on the picture below to give it a try.


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