The Social Technographic Tool from Forrester provides valuable data about the social media activity level of your target group(s). The tool rates activity level based on these categories:
*Creators – publish blogs, web pages, upload videos or audio or post articles or stories
*Critics – who post ratings / reviews of products or services, comment on another blog, contribute to online forums or contribute to or edit articles in a wiki
*Collectors – who use RSS feeds, vote for websites online or add tags to web pages or photos.
*Joiners – those that maintain a social network profile or visit social networking sites.
*Spectators – who read blogs, listen to podcasts, watch video from other users, read online forums, read customer ratings and reviews and read tweets.
*Inactives – none of the above and not involved in Social Media.
The tool lets you do searches based on age, gender and location. Click on the picture below to give it a try.