Judging from the search terms you use to find my blog, a lot of you visit me searching for information, help and facts about Instagram. So I thought I’ll make it easy for you and make a collection of all my posts about Instagram here. Welcome to my Instagram Tour!
Let’s begin the tour by establishing what Instagram is: a free photo-sharing program & social network mainly accessed through a smartphone app. Before sharing your pictures, you can edit, add filters and effects to them. In the uploading process you can choose to share the picture in multiple other social networks as well, such as Facebook, Twitter and Tumblr. Once the picture is uploaded, all your followers, and anyone that search for the hashtags used, can see, like (heart by double-tapping) and comment on it (privacy settings are available). Instagram has a dedicated user / fan base (IG’ers) which mostly refer to Instagram as IG, and arrange Instagram photowalks and get-together with other IG’ers.
Next stop, hashtags. Just like Twitter, Instagram supports hashtags (#Keyword) to categories content, make it searchable and capture a feeling or say something about the content. More about hashtags in my post Instagram Hashtags: How does it work and why should you use them.
Let’s continue by looking at some numbers. In April 2012 Instagram contained more than 1 billion uploaded images and had more than 40 million users. For more stats, have a look at Instagram by the numbers.
All the widgets and add-ons make Instagram even cooler, you can do almost anything with your IG photos! Print, make postcards, fridge magnets and photo books. Gramfeed (and similar services) lets you view your photos from the web (not just your smartphone). Instalook lets you discover IG photos taken around you / at your location. You can even open your very own virtuell gallery, the Instacanvas. Another cool add-on is Statigram, giving you a full overview of all the stats about your IG account, and IG in general. Statigram also provides an overview of trending topics:
Because of it’s visuell features and large user base, Instagram can be an effective marketing channel for businesses. Companies and brands can engage with their customers and fans by e.g. hosting hashtag contests or asking for the customers best picture about their product. In my post Don’t say it, show it, you can read more about images as part of a marketing strategy. The Instagram For Businesses Blog also has a lot of examples of good usecases for companies. I for one love the Instagram campaigns Tiffany & Co have been running, for more info check out Tiffany’s #TrueLovePictures.
I’ll end this post with a warning, Instagram can be very addictive! If you think you or someone you know suffer from an Instagram addiction, you can see the signs in my post How to Spot an Instagram-junkie.
Did I miss any stops on my tour? What else do you think is worth knowing about Instagram?
I’d love to see your IG photos, look me up on Instagram (@Mariannemixi), or share your username below! 🙂