So cool! 🙂

Expedia Bon VoyageExpedia wish you were hereExpedia LatersA new marketing campaign for Expedia by ad agency Ogilvy cleverly uses luggage tags from various airports to create words or phrases.

The ads are otherwise simple, with a plain background, focusing attention on the tags themselves, which convey a variety of messages such as “Bon Voyage” and “Wish you were here”. Although some of the messages are prone to “text speak” they generally do a good job of conveying the idea of getting away.

See more images from the campaign at the Creative Review website here

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