Snapchat – the next big thing?

Snapchat is a fast and easy way to communicate with your friends through photos and videos taken with your Smartphone. Its user base is growing rapidly, and some even predict it to be the next Instagram.

Marianne Granum snapchat

I think some of the explanation for its fast growing popularity, is that it presents a more honest and real expression than most other social apps:

  • Real-time: You can only send pictures taken by the camera function within the Snapchat app, so all messages sent and received are in real-time.
  • Raw and filter-free: Snapchat doesn’t  have any built-in filters or editing functions ( other than adding colors using the simple built-in drawing functionality).


Snapchat for businesses – why not?

I believe Snapchat could be a useful tool for businesses, trying to Reach with their customers in new ways. A couple of examples:

*Imagine if there was an integration/ link between e.g. Foursquare and Snapchat, and whenever you checked-in at Starbucks (using Foursquare) you’d get a Snapchat-message from Starbucks letting you know their special offers of the day, or giving you special Snapchat deals?

*Or, H&M sending you a Snapchat showing their latest trends, their new sales items or their special offers that weekend?

Do you use Snapchat? How would you feel about getting deals and offers there (given that you first had to sign up for them of course 🙂 )?


4 Comments (+add yours?)

  1. kellikoladish
    Jan 22, 2013 @ 01:31:03

    I was introduced to snapchat by my 12yo daughter. It’s all the rage with preteen and teen girls 🙂 But I think you’re thoughts on how businesses could potentially use it are great.


    • Marianne
      Jan 22, 2013 @ 08:31:38

      Hi, thanks for stopping by my blog and sharing your Snapchat experience 🙂

      I was introduced by my younger brother too, so Snapchat is / has been an app mostly used my the youngsters (and they are so good at discovering and using new apps etc.) . But I believe there are big business potensials in Snapchat – both for reaching the younger crowd and the growing “older” crowd that’s finally discovering the app. As long at is not just spam, but also something the user find interesting (like pop-up sales, special discounts etc).


  2. Trackback: Snapchat Marketing | MarianneGranum.Com
  3. Trackback: Snapchat Marketing – A 3 Steps Guide | MarianneGranum.Com

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