Email Marketing: How to Build a Strong Email List

Email marketing - how to build a strong list of newsletter subscribers?Picture from

Email marketing – how to build a strong list of newsletter subscribers? Picture from Free Digial Posters

This morning I attended a breakfast seminar on email marketing hosted by Apsis. Here are some of my take-aways from the event, and some of my own experiences regarding building a strong email list.

* Offer something in return

– Other than (of course) great content, offer the subscribers a special treat in exchange for signing up. The treat can be anything from a free whitepaper, a contest entry, a small gift, access to exclusive content and news first, and so on, but remember to keep it relevant to your brand and/or the product(s) you sell.

*Don’t be afraid to ask

– Ask your customers, prospects, and other you think might have value of your newsletter, to sign up. (and get your colleagues to ask their contacts too)

* Promote your newsletter

– Add a newsletter promotion banner to your signature, and remember to distribute it to your colleagues too.

– Pop-up promotion on your web page. Some might find it annoying, but it can pay of. Why not give it a go for a short period, and see what it gets you? (remember to watch the bounce rate at your web site carefully though)

*Don’t forget offline promotion

-Add a QR code (that works!) linked to the subscription form on your business card, marketing collaterals or on posters ( e.g. if you own a store, add a QR-code where people tend to & queue up).

*Make it easy and compelling to share

– And encourage subscribers to do so. Add “Click to Tweet” and buttons for sharing in social networks.

Your turn – What makes you sign up for a newsletter?

3 Comments (+add yours?)

  1. trinedalsgaard
    Oct 31, 2013 @ 09:15:09

    Nice, and quick read. Thanks.

    Reply

  2. Free Software For Email Marketing
    Dec 11, 2013 @ 10:13:37

    Hi Marianne, I would be glad to thank you for this wonderful post. An email list is the most important factor that affects most to email marketing results. A high quality email list gives you better revenue than having a low quality email list.

    Reply

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