Pinterest Contests: Pin It To Win It!

Pinterest can be used in many ways, Live pinning from events, daydreaming, planning your vacation , organizing your life and much much more. One great use case for businesses and brands on Pinterest, is arranging contests.

There are lots of ways to throw a Pinterest contest, such as encouraging people to “repin to win” or upload their own pictures, introducing special hashtags and shared board or appealing to peoples adventurous side with puzzles and quests. Here are a few examples of how different brands have arranged a Pinterest competition:

The fashion brand Guess turned Pinterest users boards into campaign ads by encouraging them to style their boards and making them fit for the spring season.

Similar contests have been held by Ann Taylor, Pottery Barn and several other brands.

Pinterest contests are not only for clothes and fashion brands: Confused — a U.K. insurance comparison website recently held a “driving-in-heels” competition on Pinterest, encouraging people to pin pictures of the crazies shoes worn while driving a car.

Also car companies can launch successful and creative Pinterest competitions, as Peugeot did with their puzzle competition:

Peugeot invites people to complete the puzzles by participating in a quest for the missing pieces at the companies web pages (and hence driving more traffic to their pages):

You can create similar puzzles, by following Mashable’s guide to “hack” your Pinterest boards.

Have you participated in a Pinterest contest?

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Live Pinning – the next big thing?

Live streaming, such as live blogging and live tweeting, is a popular way of spreading content and experiences from events and happenings to people outside the physical location, creating global attention and reaching a world-wide audience. The newest member to the live-streaming-family, is live pinning: pinning pictures to virtual pinning boards on Pinterest.

A PR girl( known as OscarPRGirl) at the prestigious fashion house Oscar de la Renta, kept all her Pinterest followers up to speed by live pinning from they’re bridal show in April:

US Weekly did the same for their ‘Hot Hollywood Style’ Party:

Do you know of other examples of live pinning? And do you think live pinning is THE new way of live streaming, replacing other streaming channels?

Marketer’s Guide To Pinterest: Pin It To Win It [infographic by MDG Advertising]

Marketer's Guide To Pinterest: Pin It To Win It [infographic by MDG Advertising]
Infographic
by MDG Advertising

Brands on Pinterest

When it comes to social networks, Pinterest is predicted to be the Next Big Thing. The interest for the virtual pin-boards are growing fast, according to compete.com the number of unique visitors increased by 429 percent(!) from September to December 2011. Pinterest has become a popular tool to generate traffic back to your web page. According to Mashable, Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined. As an effect, brands are starting to embrace Pinterest, making their own boards and engaging in pin-sharing activities with their customers and fans.

The high-end department store Nordstrom is one of them, pinning pictures of the latest news in the stores and watching the followers re-pinning and spreading their favorites.

Whole Living magazine is using Pinterest to create awareness around their publications and promoting a health lifestyle pinning pictures of shakes, smoothies and other healthy treats.

The online influence measurement company Klout is embracing Pinterest in a fun and casual way, combining pins of Klout Infograpics and Klout Perks with pictures from the office (pins of what the Klout team had for lunch included).

My personal Pinterest favorite, the fabulous fashionista Nina Garcia is doing a great job building her personal brand on Pinterest, sharing the latest trends and personal fashion favorites.

Which brands do you follow on Pinterest and why?