The Crown Princess of Norway Sells Her Used Clothes Online

Her royal highness, Mette-Marit, was the first registered seller on the newly launched Norwegian online flea market / second hand store, “Bloppis”

The crown princess has received both praise and critique for her passion for fashion. Many admires and copies her style, while others are arguing that she spends too much money on designer clothes and/or should be wearing more Norwegian design.

With Bloppis, Mette-Marit combines fashion interest with supporting a good cause, as all income goes directly to an environmental organization for children ( “Miljøagentene” / “the environment agents”) where her 8-year-old daughter is a member.

You can read more about Bloppis and sign up here. Oh, and you can follow the Norwegian Crown Princess on Twitter too: @CrownPrincessMM


Pinterest Contests: Pin It To Win It!

Pinterest can be used in many ways, Live pinning from events, daydreaming, planning your vacation , organizing your life and much much more. One great use case for businesses and brands on Pinterest, is arranging contests.

There are lots of ways to throw a Pinterest contest, such as encouraging people to “repin to win” or upload their own pictures, introducing special hashtags and shared board or appealing to peoples adventurous side with puzzles and quests. Here are a few examples of how different brands have arranged a Pinterest competition:

The fashion brand Guess turned Pinterest users boards into campaign ads by encouraging them to style their boards and making them fit for the spring season.

Similar contests have been held by Ann Taylor, Pottery Barn and several other brands.

Pinterest contests are not only for clothes and fashion brands: Confused — a U.K. insurance comparison website recently held a “driving-in-heels” competition on Pinterest, encouraging people to pin pictures of the crazies shoes worn while driving a car.

Also car companies can launch successful and creative Pinterest competitions, as Peugeot did with their puzzle competition:

Peugeot invites people to complete the puzzles by participating in a quest for the missing pieces at the companies web pages (and hence driving more traffic to their pages):

You can create similar puzzles, by following Mashable’s guide to “hack” your Pinterest boards.

Have you participated in a Pinterest contest?

Live Pinning – the next big thing?

Live streaming, such as live blogging and live tweeting, is a popular way of spreading content and experiences from events and happenings to people outside the physical location, creating global attention and reaching a world-wide audience. The newest member to the live-streaming-family, is live pinning: pinning pictures to virtual pinning boards on Pinterest.

A PR girl( known as OscarPRGirl) at the prestigious fashion house Oscar de la Renta, kept all her Pinterest followers up to speed by live pinning from they’re bridal show in April:

US Weekly did the same for their ‘Hot Hollywood Style’ Party:

Do you know of other examples of live pinning? And do you think live pinning is THE new way of live streaming, replacing other streaming channels?