Top 5 Hashtag Mistakes

Looking for more information about hashtags, what they are and how to use them? Check out this blog post.

The use of hashtags in social networks like Instagram, Twitter, Google+ and so on is very popular, and – when used correctly – hashtags can be a very efficient way of getting more readers and viewers to check out your content.

But there are some pitfalls you should be aware of before you start tagging away – here are my top 5 hashtag mistakes:

Marianne Granum - What are hashtags and how to use them
– Hashtagging every word
You probably seen this on Instagram and might have wondered if it is a good idea? It’s not. The point of adding a hashtag is to make your picture searchable and easy to find for people looking for that particular topic.

Turning every word into an hashtag is pointless – have you ever searched for #is #and #a ? No? Nobody else either… Instagram allows 50tags per picture (which I think is plenty), make sure to add tags that people actually search for and don’t “waste” tags on these words no one searches for.

– Hashtags on Facebook
Not many hashtags fails set me off like hashtags on Facebook! It has no purpose (hashtags are not searchable on FB!) and just screams “I have no clue what the #s mean!”

Update: Facebook now supports Hashtags! So tag away! 😉

– Adding hashtags that are not relevant for the picture.

In an attempt to get more IG likes and followers, some people add popular tags that are not relevant for the picture. I don’t think this is a very smart strategy, personally I get irritated when I search for a topic and a lot of the pictures that show up are off-topic. , this does make me hit “unfollow” rather than like. So this strategy is definitely not working on me – how about you?

– Special Characters
Double Check that your hashtags are working (highlighted like hyperlinks and click able), some special characters are not supported. For instants, “+”, “&” “?” and so one are not supported on Instagram.

– Hashtags on private profiles

Hashtags from private Instagram or Twitter accounts are only searchable for your friends, so unless you have a really big follower base, there is not really any reason for adding hashtags to your photos – your friends will probably see them anyway. An exception is If you and your friend made your own hashtag for a party, wedding or vacation trip e.g.

What do you think are the biggest hashtag mistakes out there?

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A Facebook Update in Real Life

Tired of all them Facebook updates and changes? Given any thought to what your real life would be like if it was just like a Facebook update? This funny video captures some of the frustation you might have regarding Facebooks constant changes 😉

Social Media Spring Cleaning

Marianne Granum - Social Media Spring Cleaning

Spring is here, representing renewal and a fresh start – why not use this time of year to clean up your digital presence too?

Here are my 3-steps to a Social Media Spring Cleaning:

Review your strategy – what is working and what is not?
You can treat your social media activities like you treat your closet. Just like reviewing your closet from time to time and changing, adding or taking out cloths from the closet, you should from time to time also review your social media activities and campaigns, your goals, strategies and results. What worked out and what did not? What should be changed and what should you still be doing?

Explore new networks
Are there any new networks generating a lot of buzz now, or a network that is still under the radar that you happen to know about? Look into how these can benefit your personal or professional brand. My new favourites are Vine and Snapchat, which both present a lot of new opportunities and exciting use cases for your company and /or personal brand.

Update bio and “About me/ us”
Did you get a new job or more responsibilities, learned a new skill? Got a new cool hobby you want to share? Did your brand get a new feature, a new product or a new partner? A lot happens in a year, make sure others know about it. Remember to keep your LinkedIn profile up to date too.

Your turn – what did I miss? What are your best tips for cleaning up your social media presence?

Instagram Web Profiles – Looking good!

After launching web profiles , my favorite social network, Instagram, got even better.

I think the new web profiles looks amazing, and now it is even easier to access yours or others Instagram photos. It is also a great way for businesses to showcase their Instagram photos and make in more accessible for fans and customers.

View my profile here instagram.com/mariannemixi , or replace my user name with yours to see your own Instagram web profile.

What do you think? Love or hate it?

Hey, by the way – Want to learn more about Instagram? Check out my guided tour!

My Instagram Tour

Judging from the search terms you use to find my blog, a lot of you visit me searching for information, help and facts about Instagram. So I thought I’ll make it easy for you and make a collection of all my posts about Instagram here. Welcome to my Instagram Tour!

Let’s begin the tour by establishing what Instagram is: a free photo-sharing program & social network mainly accessed through a smartphone app. Before sharing your pictures, you can edit, add filters and effects to them. In the uploading process you can choose to share the picture in multiple other social networks as well, such as Facebook, Twitter and Tumblr. Once the picture is uploaded, all your followers, and anyone that search for the hashtags used, can see, like (heart by double-tapping) and comment on it (privacy settings are available). Instagram has a dedicated user / fan base (IG’ers) which mostly refer to Instagram as IG, and arrange Instagram photowalks and get-together with other IG’ers.

More info can be found in my Instagram guide posts: Instagram (My very first post about Instagram! *Nostalgia*) and Insta-lovin: A 101 Guide to Instagram

Next stop, hashtags. Just like Twitter, Instagram supports hashtags (#Keyword) to categories content, make it searchable and capture a feeling or say something about the content. More about hashtags in my post Instagram Hashtags: How does it work and why should you use them.

Let’s continue by looking at some numbers. In April 2012 Instagram contained more than 1 billion uploaded images and had more than 40 million users. For more stats, have a look at Instagram by the numbers.

All the widgets and add-ons make Instagram even cooler, you can do almost anything with your IG photos! Print, make postcards, fridge magnets and photo books. Gramfeed (and similar services) lets you view your photos from the web (not just your smartphone). Instalook lets you discover IG photos taken around you / at your location. You can even open your very own virtuell gallery, the Instacanvas. Another cool add-on is Statigram, giving you a full overview of all the stats about your IG account, and IG in general. Statigram also provides an overview of trending topics:

Because of it’s visuell features and large user base, Instagram can be an effective marketing channel for businesses. Companies and brands can engage with their customers and fans by e.g. hosting hashtag contests or asking for the customers best picture about their product. In my post Don’t say it, show it, you can read more about images as part of a marketing strategy. The Instagram For Businesses Blog also has a lot of examples of good usecases for companies. I for one love the Instagram campaigns Tiffany & Co have been running, for more info check out Tiffany’s #TrueLovePictures.

I’ll end this post with a warning, Instagram can be very addictive! If you think you or someone you know suffer from an Instagram addiction, you can see the signs in my post How to Spot an Instagram-junkie.

Did I miss any stops on my tour? What else do you think is worth knowing about Instagram?

I’d love to see your IG photos, look me up on Instagram (@Mariannemixi), or share your username below! 🙂

If Mad Men Did Social Media Marketing

It might look like this…

Online Help for a Great Summer Vacation

Summer is here, which (for the most of us) means that vacation time is near. To get the most out of my spare time I turn to social media and online services, which are great resources in planning and executing traveling plans. Here are a couple of ways I use these resources before, after and on vacation:

Lately Pinterest has served as a great travel inspiration for me, in the early phase of traveling planning I check out the pictures of the place and make dedicated traveling boards.

I always ask for activity suggestions on Twitter, and have received some pretty sweet tips of places I might have missed otherwise. Following the local tourist office, you can pick up tips and stay on top of events happening during your stay. Some of the local must-do/see/buy might have their own Twitter account too, like the amazing Creeme Brulee Cart(!) in San Francisco.

For the best deals and a complete overview I always book my flights and hotels online (I almost can’t believe “offline” travel agencies still exists, is anyone still using those?). Seat Guru and similar services makes sure you get the best seat possible. Even though I’m in a love-hate relationship with Trip Advisor, I always have to check out my hotel options here before booking anything. Bad service, dirty bathrooms, nasty breakfast buffet? Trip Advisor has made me change hotel plans more than once.

On location, Foursquare (in addition to gaining neat scores and badges) is great for picking up recommendations – when checking-in somewhere I always read the tips other visitors has left. Menu recommendations are a great way to discover hidden treasures on the menu.


Chocolate Fondant from The Edge, Oslo – the best in town!

As an eager hobby photographer and Instagram-Addict, I spend a lot of my vacation time taking pictures. To me, the best part of going somewhere new is exploring all the hidden gems and unique locations – every place has them, it is just a matter of finding them! Once I find them, and “shoot them, I upload them to Facebook, Instagram and Pinterest – Who knows, maybe my pins from Milan can inspire someone else going there, or give advises on where to go and what to see? Never the less, it is a great way to save vacation memories and share them with friends and family.

What is your best tip for vacation preparations, online or offline?

The State of Social Media 2012

The State of Social Media 2012 by The SEO Company
The State of Social Media 2012 by The SEO Company

What are your Social Media predictions for the rest of 2012?

My Gallery Is Open!

A couple of weeks ago I wrote about signing up for Instacanvas and getting my own gallery, and yesterday I got the message I’ve been waiting for: My gallery was finally ready, and all I had to do was to decide what pictures I wanted to showcase (there’s no limit) and “cut the ribbon”!

The galleries with most weekly hits / traffic, are featured on the main page, so if you want to help me out my gallery, you can find it here: instacanv.as/mariannemixi.

You can request your own gallery at: instacanv.as.

Does any of you have an Instacanvas gallery already? What are your thoughts on and experiences with it?

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