Creative Ad Ideas

Like it or not, ads are everywhere. And so many of them are so simple, just stating the obvious sales pitch and not challenging the viewer in any way. Creating ads and running a lot of marketing campaigns myself, I know how hard it can be to come up with a unique idea. Therefore, I “collect” ads that surprise me, inspire me or in some other way leave an impression.

I’ve already shared a few on this blog, like the Expedia ads I just discovered: New Advertising Campaign Makes Clever Use of Airport Tags and the adorable, clever and funny “Can You Impress the Penguin?” ad from Penguin Press.

Another creative ad I really liked, is from the Norwegian high-end fashion store Høyer:
Marianne Granum - Creative Ad from Høyer
(Photo from Instagram: @MarianneNHs photo).

Høyer celebrated a new store opening by handing out “parking tickets”, unlike real parking tickets, getting this ticket resulted in a positive surprise: a free sweeter!

What kind of ads do you like? Please share your ” best finds”! 🙂

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Pinterest made my day!

This Monday morning started as a normal Monday morning: I was too tired and late for work. To make it even better the bus showed up 30(!) minutes late.

Therefore, I had no high expectations going through my emails. What could the mailbox possibly have in store for me? Nothing good, I was sure… To my surprise, I found an invite to Pinterest. I had signed up for the waiting list on Friday, and was eager to try it out.

Pinterest is sort of an online pinboard or scrapbook, where you pin your favorite pictures to a board. It resemblance WeHearIt it and Stumbleupon, and is a great way to get inspiration and connect with people that share your interests.

A neat feature is the Pin It tool, simply drag it to the tool bar on your web browser and pin pictures from all web pages you visit.

It is also a great tool for building brand awareness, check out Ragan’s PR Daily: 3 ways to use Pinterest for business right now to learn more. For a tutorial, check out SortaCrunchy’s Pinterest Beginner Guide.

My pins and boards can be found at: http://pinterest.com/mariannemixi/.

Your turn – What do you think of Pinterest, and how do you use it?