Brands on Pinterest

When it comes to social networks, Pinterest is predicted to be the Next Big Thing. The interest for the virtual pin-boards are growing fast, according to the number of unique visitors increased by 429 percent(!) from September to December 2011. Pinterest has become a popular tool to generate traffic back to your web page. According to Mashable, Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined. As an effect, brands are starting to embrace Pinterest, making their own boards and engaging in pin-sharing activities with their customers and fans.

The high-end department store Nordstrom is one of them, pinning pictures of the latest news in the stores and watching the followers re-pinning and spreading their favorites.

Whole Living magazine is using Pinterest to create awareness around their publications and promoting a health lifestyle pinning pictures of shakes, smoothies and other healthy treats.

The online influence measurement company Klout is embracing Pinterest in a fun and casual way, combining pins of Klout Infograpics and Klout Perks with pictures from the office (pins of what the Klout team had for lunch included).

My personal Pinterest favorite, the fabulous fashionista Nina Garcia is doing a great job building her personal brand on Pinterest, sharing the latest trends and personal fashion favorites.

Which brands do you follow on Pinterest and why?


Great Tools for Measuring your Twitter Influence

The true value of social media has been a hot topic for years. Is it working? Do you get anything back for all the effort you but into it?And how do you measure it? Luckily, there is also a lot of useful tools helping you discover and measure your true reach and value of your activities in social networks. Here is a few that I find useful, mostly to measure Twitter influence.


With tweetgrade you can check out your own (or anyone else’s) Twitter score, graded from 1 to 100 based on number of followers, updates, engagement and so on.

It also tells you when you created your Twitter account down to the minute, and who else started out on the same day.


Twanalyst offers you a detailed review (a Twanalysis) of your Twitter activities. The content of your tweets, tweets per day, number of retweets and more.

It also gives you a description of your Twitter personality and offers tips on how to improve your presence on Twitter.


Tweetstats creates neat graphs for several aspects of your “Twitter behaviour”, such as activity based on time of day, weekday and so on.

See more graphs and stats from TweetStats in my previous blog post about it.


Klout probably offers the most comprehensive measurement of your influence and reach across several social networks (Twitter, Facebook, LinkedIn and more).

Klout provides you with a score and a title. The score increases or decreases based on your activity and influence day by day, and based on your score you are given a title that describes your role in social networks. Klout also let’s you see how you are influencing and who is influencing you.

Klout lets you compare your score and role to others in your network:

In addition, Klout gives you a detailed overview over your network, offers badges and special bargains based on your score. It also lets you to give K+ points to people that have influenced you on a special topic. Give it a go at: