Snapchat Marketing – A 3 Steps Guide

Today’s marketing is about reaching your audience on their terms and where they are. Considering this, Snapchat might be an excellent marketing channel for some brands (check out my previous posts – Snapchat Marketing and Snapchat – The Next Big Thing? )

Snapchat is fast growing, but the marketers are not giving it the attention it deserves: In Norway, 50 % of all smartphone owners use Snapchat, while the number of marketers using SnapChat (world-wide) is 1 %!

(more stats follows below)

Screenshot from kampanje.com

Inspo: The Norwegian edtion of “Paradise Hotel” uses Snapchat to give back to their most dedicated fans. Screenshot from kampanje.com

Here is a quick 3 steps guide to marketing with Snapchat:

1: Get started – Research and strategy

First, do the necessary research – who is your target audience? And is it likely that they are using Snapchat?

Some useful stats:
– US: More than 26 million users
– Norway: 50 % of all smartphone users use Snapchat
– 70 % of users are female
– 400 million snaps are sent every day
– Percentage of Marketers that use Snapchat: 1 %

More stats are available here: By the Numbers: 23 Amazing Snapchat

If the stats match your target audience, then you can start crafting your Snapchat marketing strategy.

Consider things such as:
– What are your main target(s) and goal(s)?
– What content will you be sending out?
– What do you hope to get out of it?
– How will you use the responses you get?
– How much time do you plan to spend on this activity?

2: Get the word out
Align the snapchat activities with your other activities. Mention your Snapchat username on your blog or Facebook page, encourage your fans to add and connect with you using Snapchat.

Remember to adapt a voice / language suitable for the media and the target audience in your snaps.

3: What is in it for them?
Make sure to mention if / how you’ll use the Snapchat messages you receive. Is there any reward or benefit for sending you Snaps? Will they receive a discount coupon back (on Snapchat of course, get access to exclusive content or sneak peeks first, or will their pictures be featured on your blog or Facebook page?

Don’t underestimate the effect of showcasing the contributions you’ll receive. Most people like getting recognition by brands they like.

Music Angel Snapchat Facebook

Inspo: Music Angel (mobile speakers), take screenshot of some of the snaps they receive and feature them on Facebook. Screenshot from Music Angel Friendz Facebook page

For more inspiration, check out: 5 Creative Ways Brands Are Using Snapchat

What would make you interact with brands on Snapchat?

Snapchat Marketing

I’ve written about my love for Snapchat before (you can read it here), and one of the things I’ve been missing is companies adopting Snapchat to their marketing mix. Therefore I’m trilled to see that some brands are picking up on Snapchat and using it as a mean in building a relationship with their audience. One of them is Taco Bell.

When Taco Bell wanted to create buzz around the return of Beefy Crunch Burritos, they announced it first on Snapchat.

Marianne Granum - Snapchat Marketing - Taco Bell

And the response from their fans was huge.

Marianne Granum - Snapchat marketing - Taco Bell

Some reasons why I think this was a hit:

*Taco Bell meet their customers on the customers turf and terms. No ads or billboards – the message straight to your smartphone (after you’ve first sent a snap to Taco Bell).

*They managed to think ‘outside the box’ and attract attention in a new and unconventional way.

*They did it the “Taco Bell way”, Taco Bell does not seem afraid to try new approached (e.g. they are using Vine too) and they have their special way of communicating with their customers and fans – in a fun and casual tone.

More of this, please! 🙂

Do you know of any other companies that are using Snapchat or other apps in a cool and creative way?