Snapchat Marketing – A 3 Steps Guide

Today’s marketing is about reaching your audience on their terms and where they are. Considering this, Snapchat might be an excellent marketing channel for some brands (check out my previous posts – Snapchat Marketing and Snapchat – The Next Big Thing? )

Snapchat is fast growing, but the marketers are not giving it the attention it deserves: In Norway, 50 % of all smartphone owners use Snapchat, while the number of marketers using SnapChat (world-wide) is 1 %!

(more stats follows below)

Screenshot from

Inspo: The Norwegian edtion of “Paradise Hotel” uses Snapchat to give back to their most dedicated fans. Screenshot from

Here is a quick 3 steps guide to marketing with Snapchat:

1: Get started – Research and strategy

First, do the necessary research – who is your target audience? And is it likely that they are using Snapchat?

Some useful stats:
– US: More than 26 million users
– Norway: 50 % of all smartphone users use Snapchat
– 70 % of users are female
– 400 million snaps are sent every day
– Percentage of Marketers that use Snapchat: 1 %

More stats are available here: By the Numbers: 23 Amazing Snapchat

If the stats match your target audience, then you can start crafting your Snapchat marketing strategy.

Consider things such as:
– What are your main target(s) and goal(s)?
– What content will you be sending out?
– What do you hope to get out of it?
– How will you use the responses you get?
– How much time do you plan to spend on this activity?

2: Get the word out
Align the snapchat activities with your other activities. Mention your Snapchat username on your blog or Facebook page, encourage your fans to add and connect with you using Snapchat.

Remember to adapt a voice / language suitable for the media and the target audience in your snaps.

3: What is in it for them?
Make sure to mention if / how you’ll use the Snapchat messages you receive. Is there any reward or benefit for sending you Snaps? Will they receive a discount coupon back (on Snapchat of course, get access to exclusive content or sneak peeks first, or will their pictures be featured on your blog or Facebook page?

Don’t underestimate the effect of showcasing the contributions you’ll receive. Most people like getting recognition by brands they like.

Music Angel Snapchat Facebook

Inspo: Music Angel (mobile speakers), take screenshot of some of the snaps they receive and feature them on Facebook. Screenshot from Music Angel Friendz Facebook page

For more inspiration, check out: 5 Creative Ways Brands Are Using Snapchat

What would make you interact with brands on Snapchat?


Instagram: Videos are here!

For all videofans, Instagram just got a whole lot better: Instagram with video support is here!:-)

Social video apps is a big hit at the moment, Vine, Snyppit, Snapchat and so on has made it easy to make and share short videos with your friends and network. Instagram is now entering the race by adding a video capturing feature as well.

Instagram Video: Top features:
– Up to 15 second vidoes
– Filters (yay!)
– Pick your favorite scene and set it as cover image

Many is saying this is the end of Vine – and even though I really like Vine – I think they might be right. Building a strong community and a steady app takes time and I don’t think Vine is there yet – and now they might never be? I think close to all my Vine connections are also on Instagram, what will make them keep using Vine? Instagram already has the community, all your friends and your network of photo-loving connections are already on board, the app is steady (bugs and crashes are close to non) and you have more options.

On a more positive note, I think the competition is good, it pushes progress and better solutions for the end-user. Vine (and other video app start-ups) might get the push they need to creat an even better product?

Read all about the video launch on the Instagram Blog

What do you think of videos on Instagram? Noisy or cool? Will you be making videos or statying with still-photos?

Snapchat Marketing

I’ve written about my love for Snapchat before (you can read it here), and one of the things I’ve been missing is companies adopting Snapchat to their marketing mix. Therefore I’m trilled to see that some brands are picking up on Snapchat and using it as a mean in building a relationship with their audience. One of them is Taco Bell.

When Taco Bell wanted to create buzz around the return of Beefy Crunch Burritos, they announced it first on Snapchat.

Marianne Granum - Snapchat Marketing - Taco Bell

And the response from their fans was huge.

Marianne Granum - Snapchat marketing - Taco Bell

Some reasons why I think this was a hit:

*Taco Bell meet their customers on the customers turf and terms. No ads or billboards – the message straight to your smartphone (after you’ve first sent a snap to Taco Bell).

*They managed to think ‘outside the box’ and attract attention in a new and unconventional way.

*They did it the “Taco Bell way”, Taco Bell does not seem afraid to try new approached (e.g. they are using Vine too) and they have their special way of communicating with their customers and fans – in a fun and casual tone.

More of this, please! 🙂

Do you know of any other companies that are using Snapchat or other apps in a cool and creative way?

Social Media Spring Cleaning

Marianne Granum - Social Media Spring Cleaning

Spring is here, representing renewal and a fresh start – why not use this time of year to clean up your digital presence too?

Here are my 3-steps to a Social Media Spring Cleaning:

Review your strategy – what is working and what is not?
You can treat your social media activities like you treat your closet. Just like reviewing your closet from time to time and changing, adding or taking out cloths from the closet, you should from time to time also review your social media activities and campaigns, your goals, strategies and results. What worked out and what did not? What should be changed and what should you still be doing?

Explore new networks
Are there any new networks generating a lot of buzz now, or a network that is still under the radar that you happen to know about? Look into how these can benefit your personal or professional brand. My new favourites are Vine and Snapchat, which both present a lot of new opportunities and exciting use cases for your company and /or personal brand.

Update bio and “About me/ us”
Did you get a new job or more responsibilities, learned a new skill? Got a new cool hobby you want to share? Did your brand get a new feature, a new product or a new partner? A lot happens in a year, make sure others know about it. Remember to keep your LinkedIn profile up to date too.

Your turn – what did I miss? What are your best tips for cleaning up your social media presence?

Snapchat – the next big thing?

Snapchat is a fast and easy way to communicate with your friends through photos and videos taken with your Smartphone. Its user base is growing rapidly, and some even predict it to be the next Instagram.

Marianne Granum snapchat

I think some of the explanation for its fast growing popularity, is that it presents a more honest and real expression than most other social apps:

  • Real-time: You can only send pictures taken by the camera function within the Snapchat app, so all messages sent and received are in real-time.
  • Raw and filter-free: Snapchat doesn’t  have any built-in filters or editing functions ( other than adding colors using the simple built-in drawing functionality).


Snapchat for businesses – why not?

I believe Snapchat could be a useful tool for businesses, trying to Reach with their customers in new ways. A couple of examples:

*Imagine if there was an integration/ link between e.g. Foursquare and Snapchat, and whenever you checked-in at Starbucks (using Foursquare) you’d get a Snapchat-message from Starbucks letting you know their special offers of the day, or giving you special Snapchat deals?

*Or, H&M sending you a Snapchat showing their latest trends, their new sales items or their special offers that weekend?

Do you use Snapchat? How would you feel about getting deals and offers there (given that you first had to sign up for them of course 🙂 )?