The State of Enterprise Social Marketing

Enterprise Social Marketing Stats
Spreadfast and Forrester recently launched The 2014 State of Enterprise Social Marketing Report, researching how some of the world’s largest company organize, plan and execute social marketing effort. Here are some take-aways from the report:

Social Media – A Growing Priority
69 % are increasing staffing for social marketing in 2014, and 68 % are increasing their social marketing budget compared to 2013.

69,4 % believe their organization prioritizes social basted on how effort are organized and executed.

Measuring What Matters
Nearly 3 out of 4 measure the business value of social marketing, reach and resonance being the top two measuring areas. However, the measuring areas are not static, most ( 73 % ) also state that they are constantly evolving and defining best practices.

Social Means Building Awareness
“Building Brand Awareness” is the most frequent main business goal (39 % of recipients). Somewhat surprising, only 3 % answered “Provide customer services”.

Social – An Integrated Part of Marketing
Two out of three (66,9%) are integrating social with broader marketing efforts.

Nearly a third allotted between 3 % and 5 % of total marketing budget to social marketing.

Say Hello to Ello

Ello MarianneMixi
Ello is the New Kid on the Social Media Block, and it is quite the mix of new and old. I get the same feeling as when I signed up for Twitter and Facebook back in the days, the feeling of not quite knowing what it is, or how to “behave”.

What is Ello today?

Currently in Beta, invite-only (every user gets 25 invites – give me a shout if you want one!). Ello mixes features from many of the popular and well established social networks, you can @mention others, divide the people you follow between “Friends” and “Noise”, post all sorts of content, be anonymous if you like. And the key differentiation – the promise of being (and staying) completely ad free.

What can Ello be?

We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce, and manipulate — but a place to connect, create, and celebrate life. (Part of the Ello Manifesto)

According to this Ello post, many new features are in the loop. Such as: Private messages, a Love(!) button, the option to add videos, a repost-feature and so on. A paid version with more features is also likely.

Can it be the new Facebook? Will it be a real competition?

Some complain about Ello being over-hyped, not offering anything new, that it is certainly not Facebook nor can it compete. What they seem to forget is that Facebook has not always been like it is today, like every other social network it has evolved and changed over time (and still does).

Surely, Ello needs to differentiate itself more from other networks, gain a solid user base, come up with (or communicate) a plan for how the network can get by while staying ad-free and without selling user data (and make a mobile app, please!). But Ello is still in Beta, and while the features today are somewhat limited, I like the concept and Ello’s vision, and am excited to see what happens in the months to come.

What do you think? 

 

Are you on Ello?  Say hi here: ello.co/mariannemixi

Want to know more about Ello? Check out Ten Things to Know About Ello

Snapchat Marketing – A 3 Steps Guide

Today’s marketing is about reaching your audience on their terms and where they are. Considering this, Snapchat might be an excellent marketing channel for some brands (check out my previous posts – Snapchat Marketing and Snapchat – The Next Big Thing? )

Snapchat is fast growing, but the marketers are not giving it the attention it deserves: In Norway, 50 % of all smartphone owners use Snapchat, while the number of marketers using SnapChat (world-wide) is 1 %!

(more stats follows below)

Screenshot from kampanje.com

Inspo: The Norwegian edtion of “Paradise Hotel” uses Snapchat to give back to their most dedicated fans. Screenshot from kampanje.com

Here is a quick 3 steps guide to marketing with Snapchat:

1: Get started – Research and strategy

First, do the necessary research – who is your target audience? And is it likely that they are using Snapchat?

Some useful stats:
– US: More than 26 million users
– Norway: 50 % of all smartphone users use Snapchat
– 70 % of users are female
– 400 million snaps are sent every day
– Percentage of Marketers that use Snapchat: 1 %

More stats are available here: By the Numbers: 23 Amazing Snapchat

If the stats match your target audience, then you can start crafting your Snapchat marketing strategy.

Consider things such as:
– What are your main target(s) and goal(s)?
– What content will you be sending out?
– What do you hope to get out of it?
– How will you use the responses you get?
– How much time do you plan to spend on this activity?

2: Get the word out
Align the snapchat activities with your other activities. Mention your Snapchat username on your blog or Facebook page, encourage your fans to add and connect with you using Snapchat.

Remember to adapt a voice / language suitable for the media and the target audience in your snaps.

3: What is in it for them?
Make sure to mention if / how you’ll use the Snapchat messages you receive. Is there any reward or benefit for sending you Snaps? Will they receive a discount coupon back (on Snapchat of course, get access to exclusive content or sneak peeks first, or will their pictures be featured on your blog or Facebook page?

Don’t underestimate the effect of showcasing the contributions you’ll receive. Most people like getting recognition by brands they like.

Music Angel Snapchat Facebook

Inspo: Music Angel (mobile speakers), take screenshot of some of the snaps they receive and feature them on Facebook. Screenshot from Music Angel Friendz Facebook page

For more inspiration, check out: 5 Creative Ways Brands Are Using Snapchat

What would make you interact with brands on Snapchat?

Summer and Social Media

Summer is here (yay!) and for most of us, this means vacation time too (double yay!). Before going away, I spend a lot of time researching what to do, see, eat, buy at my upcoming destination, the last couple of years my favorite source of information is social networks and my connections there.

One of my favorite weekends away, was when I was going to Copenhagen, Denmark last fall, and asked my Instagram and Twitter feed what to do there.

I got so many great suggestions – dining places, must-sees, book cafe’s, best coffee, best view, (@XCEriksson even sent me his personal map with all his favorites), and could almost have spent the whole time there doing things suggested to me!

Check out my Snapshots from Copenhagen

(P)inspiration
Another go-to source is Pinterest. I love love love to look up my destination (or the dream destinations) and pin away.

Check out my previous post: Pinterest Travel Inspiration

Social Shaming
Another thing social networks is good for, is social shaming, and vacation time is no exception. Have you ever been frustrated by your fellow travelers carry-on luggage? Well, then the hashtag #CarryOnShame is for you!

Digital Detox
Instead of posting #InstaGo photos, checking in to Foursquare and sending Snap’s of everything happening during the summer, vacation can also means time to unplug and log-off for some. Maybe it’s time for a digital detox?

It sure is!⭐️ Nok en nydelig dag i Oslo! 😎 #StakkarsOss #Oslove

A post shared by Marianne Granum (@mariannemixi) on

I’m goin’ to Miami
As for my summer vacation this year, I’m going to MIAMI ( tipple yay!) followed by a cruise in the Caribbean sea. While the cruise days almost plan them self (Hello sundeck), I’m super-grateful for any recommendations for things to do / see / visit / eat / but in the Miami area! 🙂

Where do you get your vacation inspirations?

Instagram: The Hashtag Effect

I just stumbled upon this article, 8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram on Cheetahanalytics.com and thought I’d share a few interesting findings.

The effect of hashtags
That the use of hashtags on Instagram generates likes and followers is no big secret, but this graph indicates that hashtags has a huge positive effect on the number of likes and followers:

Marianne Granum - Effect of Hashtags on Instagram likes - Cheetaha Analytics

Graph from cheetahanalytics.com

Popular hashtags

What tags you use is almost just as important, not all hashtags are as effective, here is a list of popular hashtags:

Marianne Granum - Most Liked Instagram Hashtags - cheetahanalytics.com

Graph from cheetahanalytics.com

Not surprisinlgy, the most popular hashtags touch upon Instagrams social dimention, interaction and getting something in return. Any hashtags you find surprising on the list?

Before you start adding hashtags, be sure to avoid these hashtag mistakes.

Digital Detox

Summer is here, and for many of us this means vacation time (YAY!). Have you thought about taking a vacation from more than just work/school? Maybe a digital detox with no emails, social network updates or phone calls is what you need? If so, here are some advice on the road:

– Take baby steps
Start with going without your smart-phone for a few hours and see how it feels. What’s the worst part? What do you miss the most?

– Don’t do it on your own
Tell your friends about your detox and ask for support, mentoring or a partner in crime.

– Find a substitute
To me, the scariest part about a digital detox would probably be not being able to upload photos to Instagram – I take photos all the time!:-D If you are like me, consider buying a lomography camera and re-discover the charm of not seeing the photo right away.

Marianne Granum - Lomography Fisheye
Picture borrowed from my sister, Hilde, taken with a lomography fisheye camera.

– Stay busy
Go on a phototrip, try a new recipe, play board games, take up an old hobby or learn a new skill.

– Go to a digital detox hotel or camp
If everything else fails, gather a group and go somewhere with no reception, no wi-fi and no power outlets. Did you know there are several digital detox hotels and sonatinens to go to? Here is list of the Top 10 Digtal Detox Hotels.

Are you considering a digital detox? And if so, what do you think is your biggest challenge?

Blogging: How to create good content faster

Blogging takes time, and given that both the readers and the search engines favor blogs with frequent updates, blogging more effectively certainly has its advantage. Here are my advises on how to create more content for your blog without using more time blogging:

– Write what you know
Reasearch takes time, sometimes it’s better to write about a topic you know a lot about instead of spending hours researching it. For instants, I’ve made some travel posts, but instead of looking into everything you can do in Milan or in the South of France, I’ve written about what I did there, my recommendations and my take on it.

– Do series
If you decide to research a topic, make a series of blog posts. This way you get more value from the time spent researching, and if you do it right, you can also become a significant voice on that topic.

– Use pictures, videos, illustrations and infographic
For bloggers, there is definitely some truth in the saying “a picture says more than a thousand words”. Sometimes you can create a whole blog post by just adding a infographic, or sharing your favorite Instagram photos or YouTube videos of the week.

– Make use of the time you on Pinterest
At times I spend hours on Pinterest, sometimes just looking at one pretty pin after an other, other times I’m looking for pins on in a special theme / topic. Sometimes this makes the foundation for a blog post, I’ve written about my vacation plans and Pinterest several times. Maybe you write a food blog, and spend time pinning good looking dishes and tasty recepeis, or write about traveling and find inspiration for your next journey on Pinterest?

– Make time of the time you spend online.
Same logic as above. Maybe you write a blog about gadgets and technology, and spend a lot of time reading about the subject online? Make a blog post about the general notion you pick up, the trends you see coming, the news that catch your eye.

– It is ok to press the reblog-button.
As a blogger, you should spend time creating your own content and finding your own voice. But there is nothing wrong in sharing posts written by others from time to time. See a blog post you like, that is spot on for the topics you blog about? If you don’t have any alternations or additional information to bring to the topic, press reblog. You give the blogger credit and your readers good content without the effort of writing your own post.

– Copy with pride
Get inspiration from others, what is your favorite bloggers doing and how can you adopt this? Don’t copy the content, but the style. If someone blogs about their top 10 Pinterest or Etsy findings, you can make a post about yours. I found the inspiration for this post, after reading 19 ideas for spending less time blogging .

What is your best blogging advice, where do you get your inspiration and what do you mostly blog about?

Instagram: Videos are here!

For all videofans, Instagram just got a whole lot better: Instagram with video support is here!:-)

Social video apps is a big hit at the moment, Vine, Snyppit, Snapchat and so on has made it easy to make and share short videos with your friends and network. Instagram is now entering the race by adding a video capturing feature as well.

Instagram Video: Top features:
– Up to 15 second vidoes
– Filters (yay!)
– Pick your favorite scene and set it as cover image

Many is saying this is the end of Vine – and even though I really like Vine – I think they might be right. Building a strong community and a steady app takes time and I don’t think Vine is there yet – and now they might never be? I think close to all my Vine connections are also on Instagram, what will make them keep using Vine? Instagram already has the community, all your friends and your network of photo-loving connections are already on board, the app is steady (bugs and crashes are close to non) and you have more options.

On a more positive note, I think the competition is good, it pushes progress and better solutions for the end-user. Vine (and other video app start-ups) might get the push they need to creat an even better product?

Read all about the video launch on the Instagram Blog

What do you think of videos on Instagram? Noisy or cool? Will you be making videos or statying with still-photos?

Top 5 Hashtag Mistakes

Looking for more information about hashtags, what they are and how to use them? Check out this blog post.

The use of hashtags in social networks like Instagram, Twitter, Google+ and so on is very popular, and – when used correctly – hashtags can be a very efficient way of getting more readers and viewers to check out your content.

But there are some pitfalls you should be aware of before you start tagging away – here are my top 5 hashtag mistakes:

Marianne Granum - What are hashtags and how to use them
– Hashtagging every word
You probably seen this on Instagram and might have wondered if it is a good idea? It’s not. The point of adding a hashtag is to make your picture searchable and easy to find for people looking for that particular topic.

Turning every word into an hashtag is pointless – have you ever searched for #is #and #a ? No? Nobody else either… Instagram allows 50tags per picture (which I think is plenty), make sure to add tags that people actually search for and don’t “waste” tags on these words no one searches for.

– Hashtags on Facebook
Not many hashtags fails set me off like hashtags on Facebook! It has no purpose (hashtags are not searchable on FB!) and just screams “I have no clue what the #s mean!”

Update: Facebook now supports Hashtags! So tag away! 😉

– Adding hashtags that are not relevant for the picture.

In an attempt to get more IG likes and followers, some people add popular tags that are not relevant for the picture. I don’t think this is a very smart strategy, personally I get irritated when I search for a topic and a lot of the pictures that show up are off-topic. , this does make me hit “unfollow” rather than like. So this strategy is definitely not working on me – how about you?

– Special Characters
Double Check that your hashtags are working (highlighted like hyperlinks and click able), some special characters are not supported. For instants, “+”, “&” “?” and so one are not supported on Instagram.

– Hashtags on private profiles

Hashtags from private Instagram or Twitter accounts are only searchable for your friends, so unless you have a really big follower base, there is not really any reason for adding hashtags to your photos – your friends will probably see them anyway. An exception is If you and your friend made your own hashtag for a party, wedding or vacation trip e.g.

What do you think are the biggest hashtag mistakes out there?

A Facebook Update in Real Life

Tired of all them Facebook updates and changes? Given any thought to what your real life would be like if it was just like a Facebook update? This funny video captures some of the frustation you might have regarding Facebooks constant changes 😉

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