Say Hello to Ello

Ello MarianneMixi
Ello is the New Kid on the Social Media Block, and it is quite the mix of new and old. I get the same feeling as when I signed up for Twitter and Facebook back in the days, the feeling of not quite knowing what it is, or how to “behave”.

What is Ello today?

Currently in Beta, invite-only (every user gets 25 invites – give me a shout if you want one!). Ello mixes features from many of the popular and well established social networks, you can @mention others, divide the people you follow between “Friends” and “Noise”, post all sorts of content, be anonymous if you like. And the key differentiation – the promise of being (and staying) completely ad free.

What can Ello be?

We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce, and manipulate — but a place to connect, create, and celebrate life. (Part of the Ello Manifesto)

According to this Ello post, many new features are in the loop. Such as: Private messages, a Love(!) button, the option to add videos, a repost-feature and so on. A paid version with more features is also likely.

Can it be the new Facebook? Will it be a real competition?

Some complain about Ello being over-hyped, not offering anything new, that it is certainly not Facebook nor can it compete. What they seem to forget is that Facebook has not always been like it is today, like every other social network it has evolved and changed over time (and still does).

Surely, Ello needs to differentiate itself more from other networks, gain a solid user base, come up with (or communicate) a plan for how the network can get by while staying ad-free and without selling user data (and make a mobile app, please!). But Ello is still in Beta, and while the features today are somewhat limited, I like the concept and Ello’s vision, and am excited to see what happens in the months to come.

What do you think? 

 

Are you on Ello?  Say hi here: ello.co/mariannemixi

Want to know more about Ello? Check out Ten Things to Know About Ello

Top 5 Hashtag Mistakes

Looking for more information about hashtags, what they are and how to use them? Check out this blog post.

The use of hashtags in social networks like Instagram, Twitter, Google+ and so on is very popular, and – when used correctly – hashtags can be a very efficient way of getting more readers and viewers to check out your content.

But there are some pitfalls you should be aware of before you start tagging away – here are my top 5 hashtag mistakes:

Marianne Granum - What are hashtags and how to use them
– Hashtagging every word
You probably seen this on Instagram and might have wondered if it is a good idea? It’s not. The point of adding a hashtag is to make your picture searchable and easy to find for people looking for that particular topic.

Turning every word into an hashtag is pointless – have you ever searched for #is #and #a ? No? Nobody else either… Instagram allows 50tags per picture (which I think is plenty), make sure to add tags that people actually search for and don’t “waste” tags on these words no one searches for.

– Hashtags on Facebook
Not many hashtags fails set me off like hashtags on Facebook! It has no purpose (hashtags are not searchable on FB!) and just screams “I have no clue what the #s mean!”

Update: Facebook now supports Hashtags! So tag away! 😉

– Adding hashtags that are not relevant for the picture.

In an attempt to get more IG likes and followers, some people add popular tags that are not relevant for the picture. I don’t think this is a very smart strategy, personally I get irritated when I search for a topic and a lot of the pictures that show up are off-topic. , this does make me hit “unfollow” rather than like. So this strategy is definitely not working on me – how about you?

– Special Characters
Double Check that your hashtags are working (highlighted like hyperlinks and click able), some special characters are not supported. For instants, “+”, “&” “?” and so one are not supported on Instagram.

– Hashtags on private profiles

Hashtags from private Instagram or Twitter accounts are only searchable for your friends, so unless you have a really big follower base, there is not really any reason for adding hashtags to your photos – your friends will probably see them anyway. An exception is If you and your friend made your own hashtag for a party, wedding or vacation trip e.g.

What do you think are the biggest hashtag mistakes out there?