Pinterest Contests: Pin It To Win It!

Pinterest can be used in many ways, Live pinning from events, daydreaming, planning your vacation , organizing your life and much much more. One great use case for businesses and brands on Pinterest, is arranging contests.

There are lots of ways to throw a Pinterest contest, such as encouraging people to “repin to win” or upload their own pictures, introducing special hashtags and shared board or appealing to peoples adventurous side with puzzles and quests. Here are a few examples of how different brands have arranged a Pinterest competition:

The fashion brand Guess turned Pinterest users boards into campaign ads by encouraging them to style their boards and making them fit for the spring season.

Similar contests have been held by Ann Taylor, Pottery Barn and several other brands.

Pinterest contests are not only for clothes and fashion brands: Confused — a U.K. insurance comparison website recently held a “driving-in-heels” competition on Pinterest, encouraging people to pin pictures of the crazies shoes worn while driving a car.

Also car companies can launch successful and creative Pinterest competitions, as Peugeot did with their puzzle competition:

Peugeot invites people to complete the puzzles by participating in a quest for the missing pieces at the companies web pages (and hence driving more traffic to their pages):

You can create similar puzzles, by following Mashable’s guide to “hack” your Pinterest boards.

Have you participated in a Pinterest contest?

Live Pinning – the next big thing?

Live streaming, such as live blogging and live tweeting, is a popular way of spreading content and experiences from events and happenings to people outside the physical location, creating global attention and reaching a world-wide audience. The newest member to the live-streaming-family, is live pinning: pinning pictures to virtual pinning boards on Pinterest.

A PR girl( known as OscarPRGirl) at the prestigious fashion house Oscar de la Renta, kept all her Pinterest followers up to speed by live pinning from they’re bridal show in April:

US Weekly did the same for their ‘Hot Hollywood Style’ Party:

Do you know of other examples of live pinning? And do you think live pinning is THE new way of live streaming, replacing other streaming channels?

Twitter thoughts from a 4 year old

Some days ago I woke up to the following Tweet:

Four years on Twitter… What have I been up to?

Although it is a couple of years ago, I still remember when I first heard about Twitter and that it caused me to go straight home and signing up.

I had attended a seminar by Norwegian Marketing Association , and one of the speakers, Øyvind Solstad ( at that time working for NRK -Norwegian Broadcasting, and one of the first Norwegians signing up for Twitter) asked the audience: “How many of you are on Twitter?” The answer was close to none, most of us had not even heard about the microblogging service, but my curiosity was awaken and after the seminar I decided to give it a go, so I sign up and posted my first tweet. According to MyFirstTweet.Com it was:

Very well, I signed up and posted my first tweet – what happened next?
Not much. At first. Most of the time I just observed others, followed their advice, read their links and admittedly, spent a lot of the time “stalking” my favourite celebrities (especially the cast from The Hills).

My own Tweets was very limited, as this graph from TweetStats.Com clearly shows:

I was clearly not enjoying the full potential of Twitter. I now know there is more to it, so if I could go back to the early Twitter version of me and give some advice it would be:

Just do it!
2011 was the year I fully re-discovered Twitter and started sharing my own thoughts and engaging with others. While I earlier tended to over-think every tweet (‘Can I say this?’ ‘What if people disagree?’ ‘This is stupid’) and mostly ended up not writing anything at all, I had now adapted a “just do it” attitude to Twitter – and it helped my get passed my self-censorship (might have caused some spamming though – sorry about that!) and start creating my own content. And that’s when the fun began!

Engage with others!
Twitter is packed with inspiring people – old friends, people you look up to and experts of every kind. Twitter is probably the closest I’ll get to famous authors, celebrities and influential people like Norway’s prime minister. It would be a pity to not make the most if it – so ask questions, mention, retweet and hand-out #FF’s!

Update your info!
I cannot remember if the bio field existed when I signed up, but I do remember it took me a long time to come up with something to say (self-censorship hitting again). Now I know it is as crucial as the profile picture – I want to get a sense of who I’m following and don’t follow people without a picture and a bio. A funny or interesting bio can also make me hit the following button on people I just stumble upon or don’t have much in common with.

What did your first Tweet say? And what is your best Twitter advice?

My Gallery Is Open!

A couple of weeks ago I wrote about signing up for Instacanvas and getting my own gallery, and yesterday I got the message I’ve been waiting for: My gallery was finally ready, and all I had to do was to decide what pictures I wanted to showcase (there’s no limit) and “cut the ribbon”!

The galleries with most weekly hits / traffic, are featured on the main page, so if you want to help me out my gallery, you can find it here: instacanv.as/mariannemixi.

You can request your own gallery at: instacanv.as.

Does any of you have an Instacanvas gallery already? What are your thoughts on and experiences with it?

Great Tools for Measuring your Twitter Influence

The true value of social media has been a hot topic for years. Is it working? Do you get anything back for all the effort you but into it?And how do you measure it? Luckily, there is also a lot of useful tools helping you discover and measure your true reach and value of your activities in social networks. Here is a few that I find useful, mostly to measure Twitter influence.

Tweetgrade

With tweetgrade you can check out your own (or anyone else’s) Twitter score, graded from 1 to 100 based on number of followers, updates, engagement and so on.

It also tells you when you created your Twitter account down to the minute, and who else started out on the same day.

Twanalyst

Twanalyst offers you a detailed review (a Twanalysis) of your Twitter activities. The content of your tweets, tweets per day, number of retweets and more.

It also gives you a description of your Twitter personality and offers tips on how to improve your presence on Twitter.

Tweetstats

Tweetstats creates neat graphs for several aspects of your “Twitter behaviour”, such as activity based on time of day, weekday and so on.

See more graphs and stats from TweetStats in my previous blog post about it.

Klout

Klout probably offers the most comprehensive measurement of your influence and reach across several social networks (Twitter, Facebook, LinkedIn and more).

Klout provides you with a score and a title. The score increases or decreases based on your activity and influence day by day, and based on your score you are given a title that describes your role in social networks. Klout also let’s you see how you are influencing and who is influencing you.

Klout lets you compare your score and role to others in your network:

In addition, Klout gives you a detailed overview over your network, offers badges and special bargains based on your score. It also lets you to give K+ points to people that have influenced you on a special topic. Give it a go at: Klout.com

Funny Friday

I don’t Follow or Like a lot of brands present on Twitter and Facebook, my criteria for following / liking is simple: “Don’t sell it – Engage me & make me laugh”, although simple, a lot of brands are failing. I feel that too many brands are focusing too much on selling their products and preaching about their own greatness (and nothing makes me hit the “unfollow” / “unlike” button faster!) I get that brands use social media as their marketing channel, and fair enough sales bring in the paycheck and justify the time and effort spent, but is it really the best (as in most rewarding) way to build and promote the brand?

I love brands that master the art of being both professional and humorous in SoMe context (and elsewhere too for that matter);  Brands that have understood that we do not want to be treated solely as consumers, we want to be engaged and taken serious but at the same time we want to be entertained. Is that too much to ask?

Some brands that I think got it:

Tweets related to the brand business, but with an amusing twist:

Here represented by @Starbucks, @cremebruleecart & @NakedPizza

I’m not even their main target (I think!), but I still follow @oldspice, just ‘cuz their tweets are funny and to the point:

Engage supreme: Like us and I’ll get an tattoo!

Scandinavian Airlines announced that their Head of Social Media would get a SAS tattoo when the airline reached 100 000 Likes on Facebook. The result was, of course, also documented on Facebook:

Okay, tattoos are a bit drastic, but at least it shows that SAS is willing to go far for their customers?

Your turn – What brands do you follow/ like, and why?