Top 5 Hashtag Mistakes

Looking for more information about hashtags, what they are and how to use them? Check out this blog post.

The use of hashtags in social networks like Instagram, Twitter, Google+ and so on is very popular, and – when used correctly – hashtags can be a very efficient way of getting more readers and viewers to check out your content.

But there are some pitfalls you should be aware of before you start tagging away – here are my top 5 hashtag mistakes:

Marianne Granum - What are hashtags and how to use them
– Hashtagging every word
You probably seen this on Instagram and might have wondered if it is a good idea? It’s not. The point of adding a hashtag is to make your picture searchable and easy to find for people looking for that particular topic.

Turning every word into an hashtag is pointless – have you ever searched for #is #and #a ? No? Nobody else either… Instagram allows 50tags per picture (which I think is plenty), make sure to add tags that people actually search for and don’t “waste” tags on these words no one searches for.

– Hashtags on Facebook
Not many hashtags fails set me off like hashtags on Facebook! It has no purpose (hashtags are not searchable on FB!) and just screams “I have no clue what the #s mean!”

Update: Facebook now supports Hashtags! So tag away! 😉

– Adding hashtags that are not relevant for the picture.

In an attempt to get more IG likes and followers, some people add popular tags that are not relevant for the picture. I don’t think this is a very smart strategy, personally I get irritated when I search for a topic and a lot of the pictures that show up are off-topic. , this does make me hit “unfollow” rather than like. So this strategy is definitely not working on me – how about you?

– Special Characters
Double Check that your hashtags are working (highlighted like hyperlinks and click able), some special characters are not supported. For instants, “+”, “&” “?” and so one are not supported on Instagram.

– Hashtags on private profiles

Hashtags from private Instagram or Twitter accounts are only searchable for your friends, so unless you have a really big follower base, there is not really any reason for adding hashtags to your photos – your friends will probably see them anyway. An exception is If you and your friend made your own hashtag for a party, wedding or vacation trip e.g.

What do you think are the biggest hashtag mistakes out there?

Advertisements

Instagram Hashtags – How does it work and why should you use them?

If you’re on Instagram, you have probably noticed that there are several Hashtag strategies (just like Twitter, IG lets you lable your pictures using the # icon , this makes it both searchable and says something about the picture) out there.  Some people don’t use any, others use too many ( e.g. #Take #a #look #at #the #pink #dress #I #bought #today) and others again highlight a few ( e.g. Take a look at the #pink #dress I bought today).

In my opinion, the last strategy is most valuable. Although I’m not a fan of the strategy of using a # in front of every word, I can see a big boost in the number of likes / hearts when I add a couple of tags to my pictures.

My top ways of using hashtags on Instagram:
* Hashtags are a great way of spreading your pictures, as they make your pictures more visible and findable for people with the same interest.
* Capture / communicate the feeling you had when taking the picture.
* Enter a competition – Lots of brands /companies have their own IG account, host competitions and encourage people to add their tag(s) when uploading a suitable picture.
* As part of an event – similar to live-Tweeting and live-pinning, IG can be used to spread information about events as they are happening. E.g. I see a lot of people now making a hashtag for their wedding.

How to you use hashtags on Instagram?

P.S. Wondering if you are an Instagram addict? See the signs here.